17. Hamburg Congress on sports, economy and media, at the 4th and 5th September 2017
The „International Hamburg Congress on Sports, Economy and Media“ has been organized since 2002 in the Freie und Hansestadt Hamburg. Originally involved in the application activities of Hamburg´s plan to bid for the Olympic Games 2012 and 2024, the focus is on sport events and the interdependencies with economic, communicative and socio-political processes in metropolitan regions.
THEME 2017: ”Sports Events 4.0 – The virtual reality of sports“
The future of media coverage of sport will be shaped by the digitalisation of stadiums, sport event areas and competition sites. New communication technologies during the reporting process will change the interaction opportunities between event organizers, athletes and spectators. This may raise pressures on media-friendly rules or competition dramaturgy.
E-games are already emerging as an attractive alternative to classic sports, digitalization of sporting services are innovating the market, use of augmented reality tools may change consumer behavior and can create a new feeling of involvement in events.
In addition to this, self-diagnosis through wearable technologies are creating new competition formats between individuals and groups of people based on online platforms like Runtastic etc. This development is to be challenged by its opportunities and risks.
Alongside the main topic, we are planning a panel with the „International Association for Communication and Sport“ (IACS). Due to the increased participation of international guests, the congress language will be English. More information will follow soon, the call for papers will be launched in the new year at the event website, http://
The congress will take place at the 4th and 5th September 2017 at the Hafen City University Hamburg, immediately following the 29th Summer Universiade in Taipei (Taiwan – 19.-30.08.2017), which will surely set new standards in terms of digital communication, and immediately before the EASM Congress in Bern (http://www.easm.net/ – 05.-08.09.2017).