17. Hamburg Congress on sports, economy and media, at the 4th and 5th September 2017

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The „International Hamburg Congress on Sports, Economy and Media“ has been organized since 2002 in the Freie und Hansestadt Hamburg. Originally involved in the application activities of Hamburg´s plan to bid for the Olympic Games 2012 and 2024, the focus is on sport events and the interdependencies with economic, communicative and socio-political processes in metropolitan regions.


THEME 2017: ”Sports Events 4.0 – The virtual reality of sports“

The future of media coverage of sport will be shaped by the digitalisation of stadiums, sport event areas and competition sites. New communication technologies during the reporting process will change the interaction opportunities between event organizers, athletes and spectators. This may raise pressures on media-friendly rules or competition dramaturgy.


E-games are already emerging as an attractive alternative to classic sports, digitalization of sporting services are innovating the market, use of augmented reality tools may change consumer behavior and can create a new feeling of involvement in events.


In addition to this, self-diagnosis through wearable technologies are creating new competition formats between individuals and groups of people based on online platforms like Runtastic etc. This development is to be challenged by its opportunities and risks.


Alongside the main topic, we are happy to announce a partnership for this year’s congress with the „International Association for Communication and Sport“ (IACS). The IACS will be included in the congress with one panel/session related to sports communication in a digitalized sport world organized by members of IACS.


The IACS is one of the most important groups into the field of sports communication with about 150 members from all continents. The annual IACS summits count to the most important confer- ences within the topics sports and communication. Founded 2012 in the US, the IACS is a world-wide network of scientists, practitioners and institutions dedicated to the practice, instruc- tion, and study of sport as a communicative phenomenon. The IACS is committed to academic inquiry and pedagogy that reflects the full range of methods, theories, and contexts represented by scholars of communication and media as well as professionals and practitioners of sport communication.


The congress will take place at the 4th and 5th September 2017 at the Hafen City University Hamburg, immediately following the 29th Summer Universiade in Taipei (Taiwan – 19.-30.08.2017), which will surely set new standards in terms of digital communication, and immediately before the EASM Congress in Bern (http://www.easm.net/ – 05.-08.09.2017).



Hochschulsport Hamburg Hochschule Macromedia


Unsere Partner

DVS Sport begeistert Hamburg Bundesinstitut für Sportwissenschaft HafenCity Universität BLICKWINKEL BILDUNG INKLUSION SPORT



Sporting Hamburg