Successful 18th International Congress of Hamburg for Sports, Economics and Media

Wednesday September 5th, 2018

“For me, sport is emotion and international exchange with other athletes.” For Moritz Fürste, Olympic hockey champion of London 2012, the values of sport are clear and simple. However, the extent to which these values are superimposed on one another, how much these values are captured by other systems, and how much the values are turned into an application of sports was the topic of the 18th International Congress for Sports, Economy and Media in Hamburg. Organised by the University Sports Association (Hochschulsport Hamburg) and the Macromedia University of Applied Sciences, about 80 representatives from sports, politics, business and the media met to discuss and exchange their opinions on Monday and Tuesday. The values of sports, ideas and convictions for future were focussed from different perspectives in more than 40 lectures by speakers from seven nations.

“We live our sports and love the competition,” explained Christian Klaue, Director of Communication at the German Olympic Sports Federation (DOSB), in the final panel discussion moderated by Christina Rann. Beside Fürste and Klaue, Raphael Brinkert, former managing director of the agency Jung von Matt/sports, promoted a communication initiative for the values of sports. Apart from doping, the Olympics and corruption, e-sports was also a key issue. “I don’t see this phenomenon within the context of sports,” clarified Moritz Fürste. The Viennese sports sociologist Roland Bässler confirmed a growing importance in terms of sports in an analogue and digital way: “Sport is above all a major economic factor.

The second day of the congress was primarily focussed on the international perspective on the values of sports. Professor Wei Wei from the Beijing Foreign Studies University pointed out the rapidly changing sports media landscape in China, which is increasingly dominated by mobile receivers. “Young people in China are more willing to spend money watching sports on their cell phones than on the TV.” He predicted a change of power between new and old media in China, which is especially influenced by the large concerns Wanda, Tencent and Alibaba according to the professor. Brody J. Ruihley (Miami University/Ohio) described new values through the influence of fantasy sports and e-sports in the USA. “E-sports is a priority to reach the younger generation.”

Sport becomes more and more political. This sentence could be heard many times on both days in the plenary sessions of the congress participants. “The 50+1 rule is the last stop sign before commercialization!” In the club jersey of FC St. Pauli, Managing Director Andreas Rettig made a strong statement. In his opening speech, the Hamburg State Councillor for Home Affairs and Sports, Christoph Holstein, had already raised important questions about the position of sports in modern society. Konstantin von Notz, vice-chairman of Bündnis 90/Die Grünen in the German Bundestag, also revealed on the digitalisation of major sporting events and e-sports: “The topic is sparking political interest!”

From the media’s perspective, “Zeit online” journalist Oliver Fritsch emphasized: “The public has also become more critical in terms of sport. Especially through scandals in recent years.” In the end, however, many guests and the participants in the panel discussion at the congress predict an optimistic future for the values of sports.

Text: Katharina Grote (University of Macromedia Hamburg); Photo: Jörg Förster (University Sports Hamburg)

First day of the congress with ground-breaking contributions and intensive discussions. . .

Tuesday September 4th, 2018

“The 50+1 rule is the last stop sign before commercialization!” In his own club jersey, Andreas Rettig provided a strong statement on the values of FC St. Pauli Hamburg. The presentation of the Managing Director was one of the highlights of the first day at the 18th Hamburg International Congress for Sports, Economics and Media. On Monday, around 80 guests from sports, politics and the media gathered at the Macromedia University in Hamburg to discuss the values of sports, challenges and conditions for the future. Hamburg’s State Councillor for Home Affairs and Sports, Christoph Holstein, introduced the congress with a speech in which he raised important questions about the position of sports in modern society.

Konstantin von Notz provided another political statement: In his contribution to the digitalisation of major sporting events and e-sports, the vice-chairman of the Bündnis 90/Die Grünen in the German Bundestag revealed: “The topic strikes a political spark!”

Andreas Rettig, on the other hand, emphasised the traditional values of football. With the motto on his jersey “No football for fascists”, he clearly demonstrated the position and significance of FC St. Pauli in today’s football.

The Congress of Hamburg offers more than 40 lectures in total from different perspectives by speakers from seven nations. Silke Kassner, member of the athlete commission of the DOSB, gave deep insights into the Athleten Deutschland e. V. lobby group. “In other life situations, such an invasion of privacy would be unthinkable,” she said about the everyday life of top athletes. Kassner described what it was like to “pull your pants down to your knees” in front of strangers and put the urine sample into a small cup. Lars Mortsiefer of the NADA (National Anti-Doping Agency Germany) also reported how intelligence and investigation are changing the anti-doping work.

Mogens Kirkeby of the ISCA (International Sport and Culture Association) from Denmark spoke about the need to revitalise the values of civil society sports organisations. Zheng Zong from the Chengdu Sport University presented an overview of e-sports in his home country and how this “kind of sports” has developed in Asia in the recent years. “E-Sports has been growing steadily and is very widespread today.”

Text: Katharina Grote (University of Macromedia Hamburg; photos: University Sports Hamburg; Photos: Jörg Förster (University Sports Hamburg)

NOTE: The 18th Hamburg International Congress on Sports, Economics and Media is organised by the University Sports of Hamburg together with the Macromedia University of Applied Sciences in Hamburg. By this congress, the organizers want to make a contribution to the discussion about the sport development in Hamburg as an “ActiveCity”. The congress is supported by the Ministry of the Interior and Sports (BIS) of the FHH and the Federal Institute of Sports Sciences in Cologne (BISP).

Countdown for the beginning of the 18th Hamburg Congress

Wednesday August 29th, 2018

Titled “The Values ​​of Sports – Ideas and Beliefs for the Future”, the 18th International Congress on Sports, Economics and Media will take place next week, on the 3rd and 4th of September 2018, at the Macromedia Hamburg University of Applied Sciences.

In the year of the Olympic Winter Games in Pyeongchang and the World Cup in Russia, it is important to give sports and sports organizations moral and social legitimacy. The International Congress 2018 in Hamburg would like to contribute to this.

Sports scientists and sports officials, managers and politicians, journalists and architects, historians, economists, city planners, sociologists and other experts, but also sports enthusiasts are invited to this interdisciplinary exchange on the future of major sporting events and the future value of sport.

The Congress is run by the University Sport Service Hamburg in cooperation with the University of Applied Sciences Macromedia Hamburg, the patronage has taken, as in the past two years, the Hamburg Senator for Interior and Sports, Andy Grote. State Councilor for Sport, Christoph Holstein will personally open the congress with a contribution.

Numerous scientists and experts from the field will be coming to the congress, who will talk about the value of sport on a variety of topics. Internationally, the program is top staffed with speakers from China, USA, Denmark and England.

For example, Katrin Freiburghaus, a sports journalist, will give a lecture on “The Value of Values ​​in Top-Class Sports – an Assessment of Demand and Reality”. Among other things, it poses the question of, how much value is still worth when corporations, associations and politics exploit sport and what challenges and responsibilities result from this for sports coverage.

Dr. Brody Ruihley, who teaches leadership and management in sports at Miami University, Oxford, Ohio, USA, raises the question of “the values ​​of fantasy sports and e-sports in a constantly changing digital climate.”

Prof. Dr. Luca Rebeggiani, a member of the Fraunhofer FIT and professor of business administration at the FOM University of Applied Sciences in Dusseldorf, wants to use his contribution to improve German applications for major sporting events. He will also provide an economic inventory, because “the auction-like application process entices the interested parties to tend to lower costs and tend to overestimate income”.

According to Mogens Kirkeby, President of the International Sports and Culture Association (ISCA) in Copenhagen since 2007, many sports organizations are in an identity crisis. They are “on the verge of becoming a civil society version of private commercial providers on the open market”. In this situation, there is a need to make decisions and to design a precise mission and brand where the organization is able to answer the big WHY.

Andreas Rettig, Managing Director of FC St. Pauli, sees in his presentation the basis for the value understanding of the “Kiez-club” in the structure of the member-led association. His article gives the reasons, the role of the club within the league of professional clubs and discusses the measures developed by the club’s management together with its members in the game operation, social and cultural projects, stadium use and political actions. Especially in the current discussion, Rettig has proven to be a distinguished critic of the further capitalization of the Bundesliga by repealing the 50plus1 rule.

The head of the University Sport Service Hamburg, Jörg Förster, is sure that this year’s congress will address a current and important topic. “For us, sponsorship and organizational responsibility for the congress is another typ of contribution of University Sport Service to ActiveCity Hamburg.” Because the sport needs, given the perceived erosion of its social esteem due to the numerous scandals of recent years, the public debate on its own value system.

All information and the possibility to register can be found on the website:

The Organizing Committee

Jörg Förster, Prof. dr. Hebbel-Seeger, Prof. dr. Horky, Prof. dr. Schulke

(Deutsch) Dr. Konstantin von Notz (MdB, Grüne) als Keynote Speaker

Sunday July 29th, 2018

Sorry, this entry is only available in German.

Announcement from the DOSB press from 26.06.18 …

Saturday June 30th, 2018


Congress “Sport, Economy and Media” will discuss the values ​​of sport

Already for the 18th time the international Congress on Sport, Economy and Media” takes place in Hamburg, this time on the 3rd and 4th of September in the Macromedia University of Applied Science directly at the inner city lake Alster.

As always, the invitation states, it is about the future of major sporting events, which would continue to be very popular (eg the Winter Olympics in February in South Korea and the current World Cup in Russia) “and at the same time doping, gigantism, corruption, political appropriation and scandalisation in the media.

Where are the major sporting events in the next 20 years, what is their basis, and what can they be guided by? Linked to this background, the organizers have chosen this years theme “values ​​of sport”.

As always, it is said, following the claim “science meets practice”, scientists would meet with sports managers, politicians, media experts, business leaders and activists for stimulating, often controversial dialogues.

The program says: “The topics are varied and highly up to date. Doping course and corruption, athlete participation, the value of sport in urban planning, e-sports as an alternative, analyzes of the Olympic Games in Asia, global popular sports development and population change, digital monitoring in stadiums, divergence of the Bundesliga between member-oriented clubs and those with investors. ”

According to the high-caliber speakers, especially clear in the keynote speech:

So the danish scientist Mogens Kirkeby (since 2007 President of the International Sports and Culture Association, ISCA), the philosopher and Olympic champion Professor Dr. Hans Lenk. Konstantin von Notz (Member of the Federal Parliament / GRÜNE), the English economist Prof. Simon Chadwick, the Chinese political scientist Prof. Zhang Weiwei and the media researcher Prof. Markus Breuer.

In addition, another 20 speakers from a total of eight countries are expected, including Andreas Rettig, managing director of the Bundesliga second division football club FC St. Pauli, and Silke Kassner together with Max Hartung from the club Athletes Germany.

Organizers are the University of Applied Science Macromedia Hamburg and the University Sport Service Hamburg;

The Congress is supported by the city of Hamburg, the Federal Institute for Sports Science and the Association of German Sports Journalists. The Hamburger Sportbund and the Association for Gymnastics and Leisure recognize the congress as a further education.

Information about registration and the program can be found at:

Prof. Dr. Breuer will join the Int. Hamburg Congress again

Monday June 18th, 2018

Prof. Dr. Markus Breuer joined the congress several times in the past and by that reason, we are happy that he will contribute to this years headline:

The Value of Sports – Ideas and convictions for the future

He studied business administration, economics and international tax law in Braunschweig, Chemnitz and Hamburg. Since 2014 Prof. Dr. Markus Breuer is a Professor at SRH University Heidelberg and currently Program Director of the master program “International Management and Leadership”. His latest publications cover among others the “Palgrave Handbook on the Economics of Manipulation in Sport”.

The Theme of his presentation will be “Corruption of the allocation of main sport events: Analyzing the example of FIFA.”


Despite its growing economic success, measured, for example, in the turnover figures of the Bundesliga or the attendance figures of major sporting events, professional sports is currently facing important challenges.

Doping, in popular as well as elite sports, and the combination of politics and sport represent only two problem areas. In addition, major sporting events, above all the FIFA World Cup and the Olympic Games and the associated awarding practice, are in the focus of public interest (see exempla – FAZ 2018; Welt, 2017). The presentation will examine the extent to which the recent corruption scandals are about the misconduct of individual persons and to what extent the structures of the associations can be the cause. For reasons of simplification, the analysis will focus on FIFA and the FIFA World Cup.


Mogens Kirkeby first confirmed Keynote Speaker for this years congress

Sunday June 3rd, 2018

From now on, we will provide step by step detailed information about the speakers of the 18. Hamburg Congress on Sport, Economy and Media, which will take place at 3rd/4th of Sep 2018.

We are very pleased to announce, that the President of the , International Sport and Culture Association (ISCA), Mr. Mogens Kirkeby will be one the Keynote speakers of this year’s Hamburg Congress on sports, economy and media.

Theme of his presentation will be “The need of values as framework and praxis as content”.

Mogens Kirkeby holds a Master of Science in Sport, Organizational Development and Sport Policies and a degree in Social Science and International Politics.

The main tasks as President is political leadership and management of ISCA and to represent ISCA towards various international institutions such and European Commission, European Parliament and Council of Europe.

He has served in several expert groups of the European Commission and the Council of Europe and given lectures and presentations to a variety of audiences across the globe.

For more information about Mr. Kirkeby please check our website:

Call For Paper 2018

Thursday February 8th, 2018

The Scientific Board of the 18th HAMBURG CONGRESS on SPORTS, ECONOMY AND MEDIA invites scholars and practitioners to submit abstracts to be considered for presentation.

The conference theme is The Value of Sports – Ideas and convictions for the future

In this respect, the Scientific Board encourages particularly, but certainly not exclusive, abstracts and papers that are related to the conference theme latest till the 30th of April 2018.

Abstract submission must be via Email to info(at)

The Scientific Board will elect till the 31st of May 2018 those scholars and practitioners, who will have the opportunity to present in sessions during the congress 2018 in Hamburg. Accepted papers will also be published.

The main aim of the sessions is to encourage both scholars and practitioners to share knowledge and provide new insights on the congress theme. The sessions also offer a platform to create inter- and cross-disciplinary contacts and collaborations.

Due to the increased participation of international guests, the congress language in 2018 will be English with added German sessions and by that reason presentations can be given in English or German.

If you have further inquiries, please do not hesitate to contact the Scientific Board by using: info(at)

The congress will take place at 3rd and 4th September 2018 at Macromedia University of Applied Science Hamburg in the city center of Hamburg will be and close to the EASM Congress in Malmö, Sweden, (05.-08.09.2018).

For more information please see the file:  Call for Paper_2018_DT (in german) and Call for Paper_2018_ENG_final (in english).

(Deutsch) Kongressthema 2018

Wednesday December 20th, 2017

Sorry, this entry is only available in German.

(Deutsch) Kommentar in der DOSB Presse zum Kongress

Wednesday September 13th, 2017

Sorry, this entry is only available in German.