Program
Monday, 03.09.2018
| 09:00 am | Arrival and Accreditation |
| 10:00 am – 10:20 am | Opening Speech State council of Authority for Interior Affairs and Sport, Christoph Holstein |
| 10:20 am – 10:30 am | Opening by Scientific Board and welcoming speech by: Prof. Dr. Hebbel-Seeger, Prof. Dr. Horky, Prof. Dr. Schulke and Jörg Förster |
| 10:30 am – 11:00 am | Keynote 1 Values in Top Level Sports – Prof. Dr. Hans Lenk |
| 11:00 am – 11:30 am | Keynote 2 Digital Transformation of major sporting events between value creation and appreciation – Konstantin von Notz |
| 11:30 am – 11:45 am | Coffee Break |
| 11:45 am – 01:40 pm | Panel 1 What is the value of sport to the people – Changing values in sport from the perspective of the change within society – Prof. Dr. Herbert HartmannValues of Sport, FC St. Pauli – Andreas Rettig Value of an independent lobby – “The Curse of the Winner” and the hosting of the Olympic Games – an economic review with recommendations for future German applications – Digital Marketing and Fan Engagement – Summary and panel discussion, moderation by Andreas Hebbel-Seeger and Hans-Jürgen Schulke |
| 01:40 pm – 02:35 pm | Lunch Break |
| 02:35 pm – 03:05 pm | Keynote 3 The need of revitalizing the values of civil society based sport organisations – Mogens Kirkeby, President ISCA |
| 03:05 pm – 04:20 pm | Panel 2 A new chapter – how intelligence and investigation can change the anti-doping work and help protect important sporting values (NADA) – Dr. Lars Mortsiefer Legitimation of sports clubs and federations and communication efforts – Investors in Germany’s Football Bundesliga: blessing or curse? – Empirical evidence and regulatory implications – Summary and panel discussion, moderation by Andreas Hebbel-Seeger |
| 04:20 pm – 04:35 pm | Coffee Break |
| 04:35 pm – 05:50 pm | Panel 3 Creative Data – How Sports Organisation master the digital transformation Mario Leo E-sport in China – The application of network analysis to organizational communication in sport – Summary and panel discussion, moderation by Thomas Horky |
| 05:50 pm | Closing words |
Tuesday, 04.09.2018
| 09:00 am – 09:30 am | Keynote 4
Corruption of the allocation of main sport events: Analyzing the example of FIFA – |
| 09:30 am – 10:45 am | Panel 4 Critics unwanted – How dangerous would it be to let sports do their own news reports – Fabian Reinholz, Oliver Fritsch Values of E-Sport. Sportive organizational developments between linguistic confusion, economic interests and political PR – Values of sport in urban planning using the example Oberbillwerder – Summary and panel discussion, moderation by Andreas Hebbel-Seeger |
| 10:45 am – 11:00 am | Coffee Break |
| 11:00 am – 11:30 am | Keynote 5 “Games around the games: The value of fantasy sport and e-sport activities in a constantly changing digital climate – Dr. Brody J. Ruihley |
| 11:30 am – 12:45 am | Panel 5 “Development of Women’s Football – cohesion between sporting and business performance” – Kenneth Cortsen Volunteerism and social capital development: Development of conceptual framework to trace the improvement of social capital and its broader impact – Building communities – a decisive factor of success in professional football – Summary and panel discussion, moderation by Thomas Horky |
| 12:45 am – 01:45 pm | Lunch break |
| 01:45 pm – 02:15 pm | Keynote 6 Measuring the unmeasurable? The global sports economy, impact and the influence of Asia – Prof. Dr. Simon Chadwick |
| 02:15 pm – 02:45 pm | Keynote 7 The Power Game between New and Old Media — The Wind Vane of China’s Sports Media Market – Prof. Dr. Wei Wei |
| 02:45 pm – 03:00 pm | Coffee Break |
| 03:00 pm – 04:30 pm | Panel 6 and Discussion The value of values in elite sports – an inventory of demand and reality – Katrin Freiburghaus Discussion: Values of sport, from the perspective of athletes, clubs and associations and marketers |
| 04:30 pm – 05:00 pm | Discussion and closing words by Scientific Board. |