Monday, 03.09.2018

09:00 am Arrival and Accreditation 
10:00 am – 10:20 am Opening Speech
State council of Authority for Interior Affairs and Sport, Christoph Holstein 
10:20 am – 10:30 am Opening by Scientific Board and welcoming speech by:
Prof. Dr. Hebbel-Seeger, Prof. Dr. Horky, Prof. Dr. Schulke and Jörg Förster 
10:30 am – 11:00 am Keynote 1
Values in Top Level Sports –
Prof. Dr. Hans Lenk
11:00 am – 11:30 am Keynote 2
Digital Transformation of major sporting events between value creation and appreciation –
Konstantin von Notz
11:30 am – 11:45 am Coffee Break
11:45 am – 01:40 pm Panel 1
What is the value of sport to the people –
Changing values in sport from the perspective of the change within society –
Prof. Dr. Herbert HartmannValues of Sport, FC St. Pauli –
Andreas Rettig

Value of an independent lobby –
Silke Kassner

“The Curse of the Winner” and the hosting of the Olympic Games – an economic review with recommendations for future German applications –
Prof. Dr. Luca Rebbegiani

Digital Marketing and Fan Engagement –
Afram Kakur

Summary and panel discussion, moderation by Andreas Hebbel-Seeger and Hans-Jürgen Schulke  

01:40 pm – 02:35 pm Lunch Break
02:35 pm – 03:05 pm Keynote 3
The need of revitalizing the values of civil society based sport organisations –
Mogens Kirkeby, President ISCA
03:05 pm – 04:20 pm Panel 2
A new chapter – how intelligence and investigation can change the anti-doping work and help protect important sporting values (NADA) –
Dr. Lars Mortsiefer

Legitimation of sports clubs and federations and communication efforts –
Prof. Dr. Ronald Wadsack

Investors in Germany’s Football Bundesliga: blessing or curse? – Empirical evidence and regulatory implications –
Thorsten Dum, Axel Sierau

Summary and panel discussion, moderation by Andreas Hebbel-Seeger

04:20 pm – 04:35 pm Coffee Break
04:35 pm – 05:50 pm Panel 3
Creative Data – How Sports Organisation master the digital transformation
Mario Leo

E-sport in China –
Dr. Zheng Zhong

The application of network analysis to organizational communication in sport –
Dr. Juha Yoon

Summary and panel discussion, moderation by Thomas Horky

05:50 pm Closing words

Tuesday, 04.09.2018

09:00 am – 09:30 am Keynote 4

Corruption of the allocation of main sport events: Analyzing the example of FIFA –
Prof. Dr. Markus Breuer 

09:30 am – 10:45 am Panel 4
Critics unwanted – How dangerous would it be to let sports do their own news reports –
Fabian Reinholz, Oliver Fritsch

Values of E-Sport. Sportive organizational developments between linguistic confusion, economic interests and political PR –
Prof. Dr. Hans-Jürgen Schulke

Values of sport in urban planning using the example Oberbillwerder –
Boris Schmidt

Summary and panel discussion, moderation by Andreas Hebbel-Seeger

10:45 am – 11:00 am Coffee Break
11:00 am – 11:30 am Keynote 5
“Games around the games: The value of fantasy sport and e-sport activities in a constantly changing digital climate –
Dr. Brody J. Ruihley
11:30 am – 12:45 am Panel 5
“Development of Women’s Football – cohesion between sporting and business performance” –
Kenneth Cortsen

Volunteerism and social capital development: Development of conceptual framework to trace the improvement of social capital and its broader impact –
Dr. Alex Gang

Building communities – a decisive factor of success in professional football –
Adriano Gomez-Bantel

Summary and panel discussion, moderation by Thomas Horky

12:45 am – 01:45 pm Lunch break
01:45 pm – 02:15 pm Keynote 6
Measuring the unmeasurable? The global sports economy, impact and the influence of Asia –
Prof. Dr. Simon Chadwick
02:15 pm – 02:45 pm Keynote 7
The Power Game between New and Old Media — The Wind Vane of China’s Sports Media Market –
Prof. Dr. Wei Wei
02:45 pm – 03:00 pm Coffee Break
03:00 pm – 04:30 pm Panel 6 and Discussion
The value of values in elite sports – an inventory of demand and reality –
Katrin Freiburghaus

Discussion: Values of sport, from the perspective of athletes, clubs and associations and marketers
Guests: Moritz Fürste, Christian Klaue (DOSB), Raphael Brinkert (JvM), Prof. Dr. Roland Bäsler
Moderation by Prof. Dr. Andreas Hebbel-Seeger and Prof. Dr. Thomas Horky 

04:30 pm – 05:00 pm Discussion and closing words by Scientific Board.