Speaker 2018

Rebecca Gebler-Branch

Rebecca Gebler-Branch

Rebecca Gebler-Branch works as the head of Marketing at Ghostthinker, a Hamburg based EdTech Company who is well known as an expert for digital education processes in sports organizations.

After studying Communication and Social Science in Switzerland, Rebecca received her MBA degree with focus on Event-Marketing. She than worked in international and national organizations in the fields of Arts and Culture organizing international exhibitions and arts festivals as well as in industrial orientated organizations.

Coming from a creative influenced background she joined Ghostthinker in 2014 with the mission to build up Ghostthinkers main brand edubreak®, a special online-video-learning platform for digital education programs.

Over the last three years, she has worked on a customer relationship program, that is build upon the idea of mixing creative and rather for sports unconventional marketing elements with educational ones.

PRESENTATION

Rebecca Gebler-Branch is talking about: „Blend it! and turn your event program into one that your participants are actually interested in!“

Abstract

Interaction, inspiration and information – these are the three main pillars the “Blended Conference” event-format is built on. This format is the result of dissatisfaction towards traditional event and workshop formats within our team.

Most of the time the programs of conventional formats are based on a small group of people who decide amongst them what topics should be on the agenda. Furthermore, conventional formats consume a huge amount of time to actually get everyone thematically on board in the beginning. And at the end of the day, they are just finished. But what happens afterwards? Usually, there is no follow up discussion at all.

Our definition of a contemporary and valuable event-format for customers includes creative and valuable involvement of all participants, relevant inspiration and practical information. Additionally, a constant social exchange, discussions between all participants (including ourselves) regarding ideas and the agenda as well as news are mandatory. This exchange starts way before the actual event and has basically no finish.

“Contemporary” for us means to profit from the advantages of digital media. As a company that helps sports organizations in implementing digital media into their education processes we are well-versed with the teaching and learning format “Blended Learning”. We decided to allocate this idea onto our own customer events and this is how the idea of a “Blended Conference” was born.

How we realize that idea and how our customers respond to it will be part of my presentation.

Prof. Dr. Andreas Hebbel-Seeger

Prof. Dr. Andreas Hebbel-Seeger

Prof. Dr. Andreas Hebbel-Seeger is a Professor of Media Management at Macromedia University of Applied Sciences and Head of Media School at Campus Hamburg, Germany.

His interests range from photography to technology. He is also interested in education, sports and marketing.

Currently he is involved in an EU-founded project which is investigating on the use of digital games for learning purposes. Furthermore he is working in several research projects on the use of video drones, 360-degree video and VR devices regarding to learning, training and communication in sports.

 

PRESENTATION

In a joint presentation together with Prof. Dr. Thomas Horky, he will focus on the use of drone technologies. The  presentation is titled „Drones in academic apprenticeship. Regarding to expectations and consequences for a up-to-date education in sports journalism and media management“.

Abstract

Video drones not only offer new perspectives but also an extension of the ways in which stories can be told in sports and event communication can be operated. On the one hand perceptual psychological mechanisms, which are already well-known from the production of films (such as, for example, the power and overview suggestive from the top to bottom view), have an effect. On the other hand, the view from the top of a sports event also provides new information that can not be generated otherwise and whose use significantly changes the staging of sports, sports reporting and sports training.

On selected examples from different sports we show that the exploitation of surplus values ​​in the sense mentioned above does not only depend on the increased camera position. Rather it is crucial to capture and understand the domain-specific peculiarities of a sport in order to profitably exploit the freedom degrees of a drone deployment, taking into account the respective profile of requirements and the intended communication target. It is a question of whether a sporting event should unfold below a drone hovering on a fixed position or the drone should follow an athlete or an overall situation. It depends on the extent and distance of the drone deployment, whether and in which angle a movement path is crossed or an event is encircled, etc.

An up-to-date education in media management as well as in sports journalism must not only enable students to tap and understand the profile of requirements in sports and their concretization in the competition but also to take into account the possibilities of communication extended with the use of video drones as well as for spectators, for a live audience and for media-mediated communication. In doing so, aesthetic, journalistic and economic aspects must be taken into account as well as data- and security-legal concerns and psychological effects.

Prof. Dr. Thomas Horky

Prof. Dr. Thomas Horky

Prof. Dr. Thomas Horky, born 1965, is a Professor for Sports Journalism at the Macromedia University of Applied Sciences in Hamburg. After studying sports science, journalism and linguistics he worked as a trainee journalist for the German press agency dpa and as a freelance journalist for several media.

He was research assistant at the Department of Sports Science at the University of Hamburg and the Hamburg Institute of Sports Journalism as well as a lecturer at the Institute of Sports Journalism at the German Sports University in Cologne.

Since 2009 he is working for the Macromedia University of Applied Sciences in Hamburg. The Head of Media School and Head of Research is member of the editorial board of some international journals (Communication & Sport, International Journal of Sport Communication, Global Sport Business Journal, Modern Sport Communication).

His main research projects are quality of journalism (international comparison), mediasport and staging and sports journalism and entertainment. He wrote several international contributions concerning sports and media, some books and is editor of the German book-series „Sportkommunikation” and „Sport & Kommunikation”.

 

PRESENTATION

In a joint presentation together with Prof. Dr. Andreas Hebbel-Seeger, he will focus on the use of drone technologies. The  presentation is titled „Drones in academic apprenticeship. Regarding to expectations and consequences for a up-to-date education in sports journalism and media management“.

Abstract

Video drones not only offer new perspectives but also an extension of the ways in which stories can be told in sports and event communication can be operated. On the one hand perceptual psychological mechanisms, which are already well-known from the production of films (such as, for example, the power and overview suggestive from the top to bottom view), have an effect. On the other hand, the view from the top of a sports event also provides new information that can not be generated otherwise and whose use significantly changes the staging of sports, sports reporting and sports training.

On selected examples from different sports we show that the exploitation of surplus values ​​in the sense mentioned above does not only depend on the increased camera position. Rather it is crucial to capture and understand the domain-specific peculiarities of a sport in order to profitably exploit the freedom degrees of a drone deployment, taking into account the respective profile of requirements and the intended communication target. It is a question of whether a sporting event should unfold below a drone hovering on a fixed position or the drone should follow an athlete or an overall situation. It depends on the extent and distance of the drone deployment, whether and in which angle a movement path is crossed or an event is encircled, etc.

An up-to-date education in media management as well as in sports journalism must not only enable students to tap and understand the profile of requirements in sports and their concretization in the competition but also to take into account the possibilities of communication extended with the use of video drones as well as for spectators, for a live audience and for media-mediated communication. In doing so, aesthetic, journalistic and economic aspects must be taken into account as well as data- and security-legal concerns and psychological effects.

Dr. Hans-Arthur Marsiske

Dr. Hans-Arthur Marsiske

Dr. Hans-Arthur Marsiske, born 1955, studied Sociology at the University of Hamburg and earned his PhD in Social and Economic History for his research on Wilhelm Weitling, the first proponent of communism in Germany. He published several scientific books and articles on 19th century social movements as well as on the relevance of film and audiovisual media in historical research, before turning to journalism.

Since 1990 he works as a freelance writer, covering film as well as science and technology, mainly space research, robotics, and artificial intelligence. He is following RoboCup from the very beginning of the initiative in 1997, has visited a lot of other robot competitions since then, and wonders why he still seems to be the only reporter worldwide who uses this invaluable resource of information on the state of the art of robotics.

Examples of research publications:

Marsiske, Hans-Arthur (2012): Kriegsmaschinen. Roboter im Militäreinsatz, Hannover.

Marsiske, Hans-Arthur (2005): Heimat Weltall. Wohin soll die Raumfahrt führen? Berlin.

Marsiske, Hans-Arthur / Burkhard, Hans-Dieter (2003): Endspiel 2050. Wie Roboter Fußball spielen lernen, Hannover.

Marsiske, Hans-Arthur (1992): Zeitmaschine Kino. Darstellungen von Geschichte im Film, Marburg.

 

PRESENTATION

The presentation of Dr. Marsiske is titled: “RoboCup – It’s History, Future Prospects and Societal Relevance from a Spectator’s Perspective”.

Abstract

Since 1997 RoboCup offers the unique opportunity to learn about artificial intelligence and robotics and follow the development of these technologies in real-time by simply watching the action on the playing fields and arenas. During these 20 years the landscape of robotics has changed dramatically, while RoboCup still remains the most important robot competition allowing not only outstanding insights into the state-of-the-art of technology but at the same time offering a forum to reflect upon its societal and cultural aspects as well.

I’d like to present you the history of RoboCup from my personal perspective as a news reporter, trying to argue why robot competitions in general and RoboCup especially are an extremely important institution to prepare our societies for the rise of the robots.

Dr. Ann Pegoraro

Dr. Ann Pegoraro

Dr. Ann Pegoraro is an Associate Professor and the Director of the Institute for Sport Marketing at Laurentian University. She is also the Vice-Chair of the International Association for the Communication of Sport (IACS).

Dr. Pegoraro is an active researcher, who has presented at international conferences and published in referred  journals in the areas of marketing, communication, digital media and sport management. Her research focuses on the intersection of sport and new media, particularly social media.

 

PRESENTATION

In her presentation she will be focused on the relation between sport, technology and new media.

Abstract

In the realm of sport, scholars have identified the rise of digital media platforms such as Twitter and Facebook as disruptive communication in sport (Pegoraro, 2014) while also arguing that this disruption provides an innovative new avenue to develop relationships between fans and sporting entities including teams and athletes (Kassing and Sanderson 2009). This presentation will cover the author’s trajectory of research into the nexus of sport and digital media including topics such as branding, consumer behavior, fan interaction, fan negotiation of scandals (e.g. murder; corruption) and social issues (e.g. child abuse; gender) related to organizations and athletes. The presentation will highlight how organizations and individuals (sport fans) create content and organic frameworks on digital media platforms.  The results presented provide a rich delve into the world of sport and digital media.

Arne Peters

Arne Peters

Arne Peters was responsible for ESLs global strategic relations as well as technology cooperations. He’s been working in the games and technology industry for most of his life, serving in management positions at companies such as Intel, cdv, Atari and Nintendo.

At Intel Corporation he was responsible for the games and content strategy for the EMEA region, working with studios and publishers on developing games for the latest PC technologies and growing the PC ecosystem. Prior to joining ESL (Turtle Entertainment), Arne Peters was Managing Director at 505 Games and responsible for the German and Eastern European region.

 

PRESENTATION

His presentation is titled: „The sports of the digital generation“

Abstract

While esports may still lacking wide acceptance by many sports traditionalists, it seems to offer everything that the digital generation regards as being „their“ sport and form of entertainment.

What makes esports so different and successful? The talk will discuss the rise of esports – how it got started and where it’s heading. It’ll explain why and how esports will not only survive the current hype, but grow into something even bigger. And it’ll also look into the ever important role of the community and players.

 

Dr. Lauren Reichart Smith

Dr. Lauren Reichart Smith

Dr. Lauren Reichart Smith (Ph.D. 2010) is an assistant professor of sports media.

She previously served as an associate professor and the associate director for public relations at Auburn University. As a former television producer, she worked in both the Atlanta and Birmingham television markets, and received an Emmy nomination in 2005.

She earned her B.A. from Fairfield University, her M.A. from the University of Alabama-Birmingham, and her Ph.D. from the University of Alabama.

Lauren’s main research area lies in mediasport – the intersection between sports and mass media. Her research encapsulates both mass media and social media. This focus has enabled her to complete research that focuses on issues of gender, race, and national identity. She primarily analyzes how athletes are portrayed in the media, as well as how new technologies enhance a fan’s enjoyment of a game.

Lauren is currently the chair of the International Association of Communication and Sport.

Examples of research publications:

Smith, L.R., Smith, K.D., & Blaszka, M. (2016, in press); Follow me, what’s the harm? Considerations of catfishing and utilizing fake online personas on social media. Journal of Legal Aspects of Sport.

Smith, L.R. (2011): The less you say: An exploratory study of gender coverage in sports on Twitter. In A.C. Billings (Ed.). Sports media: Transformation, integration, consumption (pp. 146-161). New York: Routledge.

Smith, L.R., & Smith, K.D. (2010): What a difference a download makes: Political advertising in the digital age. In N. Burns, T. Daugherty, and M.S. Eastin (Eds.). A handbook of research on digital media and advertising: User generated content consumption (pp. 577-603). Hershey, PA: IGI Global.

Presentations at workshops and congresses in the past:

Summit of the International Association for Communication and Sport, Phoenix, AZ, March, 2017, Topic: My story, their Story: A self-presentation comparison of athlete and media Instagram feeds.

 

PRESENTATION

Her presentation is titled „International Association of Communication and Sport organization overview/Research on the virtual reality of sports in the U.S.“.

Abstract

This presentation will focus first on introducing the International Association for Communication and Sport (IACS), the mission and goals of the organization, the current reseach and pedagogy being done within our membership, and the organization’s overall goals for further internationalization. Secondly, Lauren will focus the remainder of her time on an overview of her research on social media, noting past trends, and discussing future avenues of research in social media that include both psychological measures and effects studies.

Timothy Robeers

Timothy Robeers

Timothy Robeers is a PhD student in Communication Sciences as part of the Media, Policy and Culture research group at Antwerp University, Belgium, and is currently working as a BAP member of staff at the same university.

Having previously studied Germanic Languages (BA) and Film & Visual Culture (MA), and building on issues regarding media and sustainability which he encountered during his participation in endurance rallying, he started his PhD in 2013.

For this PhD project, he is particularly looking at the way in which a diverse range of media represent efforts in auto sport to become more environmentally sustainable. As part of his PhD project, he is actively engaged with research projects at the University of Glasgow (UK) where he undertook a visiting graduate research position and at the University of Stirling (UK).

 

PRESENTATION

His presentation is titled: „Communicating Green Motorsport: A Framing Analysis of Environmental Sustainability in Live TV Coverage of Formula E“.

Abstract

In September 2014, Formula E, a fully electric racing series aimed at accelerating general interest in electric vehicles and promoting clean energy and sustainability took place in the Olympic Park in Beijing. This futuristic series targets primarily young urban audiences by bringing motorsport to global city centres and by incorporating environmental sustainability as one of its core values. The latter constitutes a well-known strategy which sporting organizations increasingly adopt to create more socially and environmentally responsible sport and consequently increases media attention such as live sports broadcasting. Due to its liveness it provides a background and frames what the live event is about. A previous study into the representation of environmental sustainability (Robeers & Van den Bulck, 2016) on Formula E’s website found that ES was significantly represented as a core value but, as part of an intended mediatized spectacle, did not manage to escape the claws of commodification. By means of a case study and framing approach, this paper determines how Formula E and Environmental Sustainability are framed in ITV’s live television coverage of the 2014 Beijing season opening EPrix and Channel 5’s live television coverage of 2016 Hong Kong season opening EPrix and as such, this paper forms part of a larger study into the media’s representation of environmental sustainability in contemporary urban motorsport.

Using a mixed methodology, we subjected the transcripts first to a quantitative content analysis followed by a more in-depth qualitative framing analysis using framing devices and reasoning devices to determine frame packages (Gamson & Modigliani, 1989; Entman, 1993) to provide a more profound insight into the portrayal of Formula E and Environmental Sustainability. Although data from both analyses differ in character, they relate to the same topics of Formula E and Environmental Sustainability and consequently complement each other by providing mutual verification.

Research is still ongoing but preliminary results suggest that some level of difference in frames applied in the ITV and Channel 5 live-coverages. The former features the dominant frame ‘link to Formula One’, as well as the frame ‘Green but cool’ which affirms Formula E’s eco credentials as relevant without hindering traditional motor racing values. The latter features the dominant frame of Formula E as ‘here to stay’ as well as a second dominant frame ‘race cars of today – road cars of tomorrow’ in which the sustainability aspect lies inherently embedded. One dominant frame seems to emerge in both broadcasts, namely that of Formula E as a ‘monumental challenge’ which focuses on the sporting aspect that the series provides for participating teams and drivers.

Although more analysis is needed, this could indicate that the ITV broadcast put more emphasis on trying to explain the new series in view of the well-known series of Formula One and in view of confirming the presence of traditional motor racing values to what was effectively a new audience. In the Channel 5 broadcast, audiences have ‘matured’ more to Formula E meaning the ‘green card’ as a selling point needs no explicit referencing as such but is rather subtle included in which clean technologies are created in motorsport and their possible future applications to road cars and public transport. This seemingly indicates that frames used in relation to Environmental Sustainability change depending on audiences but also that Environmental Sustainability remains relevant in framing Formula E on TV after two years. This, as a final result, also indicates the ever importance of the marketing process.

Prof. aso. José Luis Rojas Torrijos

Prof. aso. José Luis Rojas Torrijos

Prof. aso. José Luis Rojas Torrijos is a journalist, a graduate in Journalism and has a PhD in Journalism. He is an adjunct professor of Journalism at Communication School in the University of Seville and at Universitary Campus EUSA.

Besides, he is a member of the teaching staff of seven master degrees in Sports Journalism in Spain (universities Pontificia de Salamanca, Pompeu Fabra from Barcelona, Europea de Madrid, Católica de Murcia UCAM, Marca-CEU San Pablo, Cámara de Comercio de Sevilla y Universidad de Sevilla) and of the master degree in Innovation in Journalism from the Universidad Miguel Hernández from Elche).

He belongs to the research group ‘Media studies for a quality journalism’ from the University of Seville and he has different lines of research: sports journalism, stylebooks and digital storytelling.

Author of nearly twenty articles and papers on Sports Journalism, he has published four books so far: La información y el deporte (Aconcagua Libros, 2005), Libros de estilo y periodismo global en español (Tirant lo Blanch, 2011), Periodismo deportivo de calidad (Fragua, 2011) y Alto y Claro. Guía de pronunciación para la cobertura de grandes eventos deportivos internacionales (Visión Libros, 2013).

Moreover, he is the editor of the collective book Periodismo deportivo de manual (Tirant, 2017), manual written by 16 professors from 10 universities from 4 countries, and is coauthor of the forthcoming Libro de estilo de la Cadena SER (Cadena SER stylebook).

He also works as a an innovation consultant for the Spanish sports daily newspaper Marca (Rizzoli group) and is the author of the academic blog Periodismo Deportivo de Calidad (http://periodismodeportivodecalidad.blogspot.com).

 

PRESENTATION

Prof. aso. José Luis Rojas Torrijos  will talk about „Accountable sports journalism: creating a gateway to showcase ethical codes, stylebooks, ombudsmen and beyond“.

Abstract

Sports journalism has been characterized by a series of ethical deficiencies that have challenged the normative standards and conventional criteria of the profession. These widespread questionable practices include the blurring of the frontiers between journalistic genres; the pervasiveness of rumour; sensationalism; the use of warlike language; the inequalities in relation to gender, race and disability and the lack of variation in the news sources employed. All these ethical shortcomings have diminished the credibility of the professionals working in the sports journalism field.

To address these ethical shortcomings, sports journalists must gain awareness of their accountability to answer for their practice to society at large. Accountability instruments can play an invaluable role in offering guidance and helping journalists and users monitor and criticize the quality of sports content. Thus far, the majority of studies on accountability have focused on the description of traditional and innovative tools and no study to date has provided a map of the existing instruments in sports journalism.

To fill this gap, the objective of this investigation has been to identify and analyse the most relevant accountability instruments in sports journalism. Through the employment of the snowball sampling technique, the fieldwork consisted of monitoring the Internet during a timeframe of 18 months (October 2015 – March 2017) to locate the most relevant instruments in the field. Once these mechanisms were identified, the researchers proceeded to examine them using the qualitative content analysis technique.

Among the instruments that have been implemented within companies, we highlight, on the one hand, the ones produced inside the media (in-house stylebooks promoted by major sports media, recommendations for sports journalists in news agencies and general information outlets, ombudsmen and online chats), and on the other hand instruments produced outside media companies (external codes, recommendations issued by key stakeholders in the world of sport, the largest publications related to media criticism, as well as several scholars’ and citizens’ blogs).

All these instruments are compiled on the platform “Accountable Sports Journalism” (http://accountablesportsjournalism.org).

 

Axel Sierau (moderator)

Axel Sierau (moderator)

Axel Sierau studied sport science at German Sport University Cologne and economics at the University of Cologne. From 1995-2008 he was member of the Institute of Sport Economics and Sport Management of German Sport University Cologne. His last main focus was to organize the German Sport Economics Conferences. Since 1998 he is entrepreneur in the field of (sport-) marketing and events.

As a handball player he was also responsible for the team of Cologne Universities and with it successful in 2006 and 2009 as German Champion as well as in 2008 on third Place in European Championships in Nis/Serbia.

From 2008 to 2013 he was initiator and co-founder of enterprise “Sport Meets Charity” (CSR in sports). Since 2012 he is lecturer at macromedia university of applied sciences in Cologne in the topic fields of management in economics, journalism, sports, events, fairs and conferences.

This year already for the sixth time he was responsible as organizer and speaker for the Club Manager Seminar of European Handball Federation in the time before the final4 weekend in Cologne at the beginning of June. Since April this year he is member of EHF Scientific Network Group of Specialists.

Current he is project manager and fundraiser of foundation “memory of city” in Cologne. Doing this he is developing projects with Britta Heidemann (Olympic champion in fencing) and soccer first league team 1. FC Köln.

Furthermore since June 2017 he is CEO of SportTreff cooperative. They are organizing networking events in the topic of sports and business.

Examples of publications:

Horch, H.-D.; Heydel, J.; Sierau, A. (Hrsg.) (2004): Events im Sport. Marketing, Management, Finanzierung, Köln.

Horch, H.-D.; Heydel, J.; Sierau, A. (Hrsg.) (2002): Finanzierung des Sports, Aachen.

Horch, H.-D.; Heydel, J.; Sierau, A. (Hrsg.) (1999): Professionalisierung im Sportmanagement, Aachen.

Prof. Dr. Barbara Stelzner

Prof. Dr. Barbara Stelzner

Prof. Dr. Barbara Stelzner is Corporate Communication Director, EMEA for DJI, a global leader in developing and manufacturing innovative drone and camera technology for personal and professional use.

Until 2017, she was Vice Dean of the Media School at Macromedia University where she taught Media and Communication Management.

Before joining Macromedia, Barbara Stelzner spent her career in Great Britain and Ireland as an editor and presenter at the BBC World Service, European Business News and Sky News Ireland. Until 2010, she was Vice President and Director News and Programming at CNBC Europe, the London-based European spin-off of the US economic channel.

Barbara Stelzner studied Art and Film History, German Literature and Modern History in Bonn, Frankfurt am Main and London. After her Masters degree, she earned a Diploma in Film and Television Studies at the Polytechnic of Central London, before she completed her PhD with a dissertation on youth propaganda films in the Third Reich at the University of Bonn.

 

PRESENTATION

Her presentation is titled „Unleashing your imagination. Using innovative aerial imaging technology to enhance story telling in the field of sports communication“.

Abstract

Sports communication, whether PR- or journalism-related, is increasingly picture-led, be it in the form of stills or in the form of moving images. Images taken by still or TV cameras dominate, but a new technology has entered the field: footage provided by civilian drones.

DJI is a global leader in developing and manufacturing civilian drones, aerial imaging and camera stabilization technology for personal and professional use. The Chinese company’s revolutionary products and solutions have been chosen by customers worldwide for applications in filmmaking, construction, emergency response, agriculture and conservation, amongst others. The pioneering status of the company is reflected in research showing it to have a market share of approx. 70% in its field.

Sports communication is another important cornerstone of DJI’s activities. They include sponsor-/ partnerships of and with the World Rally Championship (WRC), the 24-hour race at Nurburgring, the FIS Freestyle Ski & Snowboard World Championships 2017, football clubs and other sports partners.

This presentation will elaborate, from a manufacturer’s perspective, on how drone technology can push image-led sports communication to the next level.

Dr. Sirko Straube

Dr. Sirko Straube

Dr. Sirko Straube studied neurobiology and computer science at the Albert-Ludwigs-University Freiburg, Germany, where he received his diploma in biology in 2005. From here, he studied object recognition in the human brain at the Department of Human Neurobiology, University of Bremen, Germany.

After completing his dissertation in 2009, Sirko Straube started his career as a senior researcher at the Computational Neuroscience group at the Carl-von-Ossietzky-University Oldenburg, Germany, and at the Robotics Group of the University of Bremen, Germany. In 2010 he joined the Robotics Innovation Center of the German Centre for Artificial Intelligence (DFKI) leading projects focused on human-machine interaction, machine learning, hybrid teams of humans and robots, and advanced training for companies in robotics.

Since 2015, Sirko Straube is the Research & Administrative Manager (RAM) of the Robotics Innovation Center, where he is part of the strategy board of the institute and takes responsibilities for personnel and financial planning. As RAM, he has the role of the deputy director and is involved in cooperation with public and industrial partners. Since 2017, he is also heading the software board of the institute, being responsible for quality management and transparency in software developments.

 

PRESENTATION

In his presentation, Dr. Sirko Straube will focus on Robotics and Artificial Intelligence.

Abstract

In recent years robotics has gained a lot of interest also in the area of artificial intelligence. While systems for a long time have been used as tools to implement classical AI approaches in the area of object recognition, environment representation, path and motion planning etc.. Researchers now begin to understand that the system (robot) itself is part of the question and has to be taken into account when teaching AI questions.

This talk might survey the state of the art in robotics and outline ways to tackle the question of AI in the light of the systems as an integral part of the approach. Future milestones and key achievements will be discussed to show a perspective on how humans and robots can collaborate as a team.

Dr. Carsten Ullrich

Dr. Carsten Ullrich

Dr. Carsten Ullrich is the Deputy Director of the Educational Technology Lab and a visiting researcher at Shanghai Jiao Tong University’s E-Learning Laboratory (China).

As Senior Researcher he is responsible for a series of research projects in the field of technology-based learning and work. Within these he examines requirements for learners and staff arising from today’s highly technically complex working environments, as well as the new opportunities for support which these offer.

Dr. Ullrich’s research tackles technology-based learning, focusing on adaptivity and learner support in the industry 4.0 workplace, medicine, schools and universities. He has more than 100 publications covering adaptivity, web-based learning and mobile learning.

Dr. Ullrich completed his doctorate in computer science at Saarland University in 2008, examining the use of AI technologies to formalise educational knowledge to automatically generate learning materials – his research was published in the ‘Springer Lecture Notes for Artificial Intelligence’ series. In the same year he began a six-year stint as associate professor at Shanghai Jiao Tong University, where he researched web-based and mobile learning in adult education.

From 2009 to 2013 Dr. Ullrich was SJTU’s representative on the EU-IP ‘ROLE – Responsive Open Learning Environments’, and then in 2013 he returned to Germany to take up the role of Deputy Director of the DFKI’s Educational Technology Lab.

 

PRESENTATION

In his presentation, Dr. Carsten Ullrich is talking about “From learning to doing. Can artificial intelligence and the internet of things improve education?”.

Abstract

Artificial Intelligence (AI) enables learning environments that adapt themselves to the individual learner to provide on-the-spot context-dependent assistance and long-term knowledge acquisition support. Systems powered by machine learning methods can predict probable learning successes and failures. Today, however, such systems are mostly applied in digital learning environments as it is difficult to transfer the methods to the analogue, physical world. There, the ongoing digitalization enabled by the Internet of Things (IoT) will open up significant new opportunities for AI-based learning. Studies say that 2020 will see 20 billion connected devices – devices that gather information about the world through sensors, interact with their environment through actors, and are connected through the IoT. In their presentation, Prof. Dr. Igel and Dr. Ullrich will give examples of AI-based learning environments and illustrate the potential of the IoT for education.

Dr. Ina Weh

Dr. Ina Weh

Dr. Ina Weh is physiotherapist, studied culture management and educational science. She received her doctor degree in media communication with the focus on basics of attitudes towards play.

Currently she works as a school consultant and coaches young adults in the transition process from school to working life. Currently she works as a school consultant and coaches young adults in the transition process from school to working life.

 

PRESENTATION

In her presentation, Dr. Ina Weh will focus on „eSports should be played in school“  –  the “eSchool“ project by DGS“.

Abstract

eSports are rapidly gaining in importance: this is where the globally connected free world is coming together to play. As opposed to the situation in Sweden, the United States and Asia, there is still a fierce debate going on in Germany about whether and when to recognise it as a sport and when it will receive non-profit status. We go one step further and demand that eSports will become a part of the school curriculum.

It is uncontested that in our everyday reality we all benefit from the interaction with games and sports. Because the gaming reality makes current areas of conflict open for “paradoxical interventions“ – for actions from a new and unexpected perspective. Above all, it stimulates informal learning processes, allowing people to evaluate themselves and their environment better and to gain emotional stability. Even simulations of violence, as critically as they are observed, can have positive effects on the players. These sports competitions foster the idea of fair play and help making players fit for living together in a peaceful, heterogeneous and multipolar society. Nowadays the interesting areas of conflict appear in global digital networks. Consequently, challenges like eSports are important to stimulate informal learning processes.

The “eSchool project“ takes the value-generating potential of sports into schools. Because future competitiveness as a multiplayer in digital societies is based on education and sportsmanship. But the setting of digital online games also includes the risk of losing the interaction with reality. First, biophysical motivational factors have a particularly strong effect –  and second, the fascination is often viewed with suspicion by the familiar environment of family and school. Integrating eSports into daily school life should thus also prevent teenagers from becoming isolated in a phase of particular emotional instability. That way, interfaces for communication remain active, increasing the possibility to transfer the acquired skills to successful actions in everyday real life.

As the initiator, DGS advocates for a better understanding of eSports throughout society and to make it independent from commercial intentions. Peter Lemcke and Dr Ina Weh will give a dialogue lecture about the basic idea of “eSchool“, its operative aspects, the scientific background and perspective.

Frank Wernecke

Frank Wernecke

Frank Wernecke is founder and CEO of DroneMasters GmbH, a Berlin based incubator for drone related business. With DRONEMASTERS MeetUps, he has created one of the largest networks consisting of experts from business, science and public sectors, who are actively shaping the development and the use of drones, beyond traditional industrial and sectoral boundaries.

He organized the first major indoor drone race in Germany with around 100,000 visitors at CeBIT and invented the world’s first Dronathon, a drone marathon for industrial drones. In September 2017 he hosted the first DRONEMASTERS Kids Drone Race in Berlin.

His main concern is the acceleration of change. For more than 20 years he has been working at the crossroads of digitization, sustainability and communications. At the age of 26, he founded his first company.

Today, he also runs the business of laf.li, a digital agency and jkcampaign, a Berlin based campaigning company. He is founder of the bettermap foundation, a non-profit foundation to localize Points of Social Impact, member of the research group Ethical-Ecological Rating at the Goethe University Frankfurt am Main, partner of the steering committee of TEDxBerlin and founding partner of the entrepreneur network katapult: NOW.

 

PRESENTATION

In his presenation, Frank Wernecke will talk about „DRONEMASTERS – Sports as an innovation driver for an emerging industry“.

Abstract

Sporting competition and record-breaking is a major driver of technical progress. Drones are only at the beginning of their technological development. Sporting competition like drone races can serve as a driver for development and for the verification of record-breaking flights. Thus, sports can play a major role in this emerging ecosystem by providing globally accepted standards for the comparability of technological achievements within a framework of sporting competitions.

The presentation will highlight the rapid development of drones, provide an overview of the short history of drone races and the current state of the international drone racing scene as well as an outlook to the upcoming future of drone racing.

Till Wewer

Till Wewer

Till Wewer went to university in Hamburg, Istanbul, Prague and Luneburg. Currently he concludes his Master Thesis in the master programm Public Economics, Law and Politics at Leuphana University Luneburg. In 2011 he graduated from Bucerius Law School in Hamburg (Bachelor of Laws, LL.B.) and worked in business administration/HR in a private company which provides service for the public.

In 2016’s congress he presented his research on the Hamburg NOlympia Referendum pointing out explanations and motivations including NIMBYism. His further field of research is Open Government & Democracy in a current research project at Bonner Akademie für Forschung und Lehre Praktischer Politik (BAPP).

 

PRESENTATION

He would like to talk about “Budget constraints as link between sports economics and e-sports? An analysis of the development of Hamburg’s total of attendance to professional sports and potential lessons learned for e-sports”.

Abstract

The aim of this research is to initiate the knowledge transfer from Sports Economics to E-Sports based on limited Budgets and the following question: Can an interconnected Budget Constraint be derived from the Total of Attendance to Professional Sport Teams in Hamburg in the last 10 years?

Sports Economics especially for the USA have shown that additional Supply in Sports Entertainment does not barely create additional Demand for leisure activities, but rather leads to a shift within the region due to Budget Limitations in terms of money or time (Baade/ Sanderson 1997; Rosentraub 1997; Schwester 2007). Additional stadium capacities, for example, might lead to an increase in spending related to its visit, but will most certainly decrease spending for restaurants etc. in other parts of the town (Baade 1996; Coats/ Humphrey 2001). Thus, a public strategy or public support should not focus only on the Impact (direkte Wirkung) of a new offer, but as well on its overall costs-and-benefits (Auswirkungen).

This research will analyse the development of the Total of Attendance to Hamburg’s Professional Sport Teams based on the official (descriptive) statistics. The Hamburg case is interesting, since several teams went out of business lately (Handball, Ice Hockey, Volleyball), while others were started from the scratch or increased capacities (Football, Basketball).

Thus, it is assumed that an (strong) interconnection can be found that furthermore indicates the overall Budget Constraint for (comparable) leisure activities within the region. The aim of this research is not only to add the argument of interconnected attendance to the public discussion. But to initiate based on budget limitations the knowledge transfer from Sports Economics to E-Sports. Since an increase in Supply of E-Sports will not only have an independent impact, but as well decrease the Demand for competing offers, like potentially cinemas, concerts or fun sports. Thus, a public strategy should not only focus on those who profit but include measures for those who will be disadvantaged and should to try to get those concerned to participate.

Björn Witte (moderator)

Björn Witte (moderator)

Since 2008 Bjön Witte works as Senior Consultant for Hoeppner Sport- und Markenkommunikation GmbH.  In this position he is responsible for sport marketing and business development. His special interest is the Digitalisation and this impact for brands and companies.

Beside his job he take part at the Master program MBA Entrepreneurship and innovation management at the Ostfalia, University of Applied Science. After his diploma at the Euro Buisness College Hamburg, he got a Bachelor in management and administration from the New College Durham and University of Sunderland.

 

 

Robert Zitzmann

Robert Zitzmann

Robert Zitzmann is Head of Sponsoring & New Business at the Jung von Matt/sports GmbH since 2015 and General Manager at the Sheffield FC. Foundation since 2012.

In his current position he was a.o. responsible for the DKB Handball World Cup Live-Stream, the Center Court at the Düsseldorfer Rheinkirmes and the global communication for the World’s First Football Club (Sheffield FC).

Beyond that, Robert consults some of the biggest JvM-clients on their sports and sponsorship strategy, from planning to rights aquisition and activation. Before joining JvM/SPORTS, Robert worked was responsible for marketing and consulting at the UFA Sports GmbH.

Before that he worked for the media department of the UEFA Champions League and the ATP Masters Series in Madrid, after graduating from the University of Bayreuth as Dipl. Spoec in 2010 (Sportökonomie).

 

PRESENTATION

His presentation, is titled „Disruptive Sports – Best Cases from JvM/SPORTS, Germany’s most awarded sports marketing agency 2014-2017“

Abstract

Jung von Matts/sports has executed some of the most shareable and recognised sports marketing projects over the last recent years, creating significant value for clients like DKB (Digital Livestream of the Handball World Championships 2017), Intersport (I run VR you /w Red Bull) or Sportstadt Düsseldorf (Center Court at the Düsseldorfer Rheinkirmes).

Scientific Board

Prof. Dr. Andreas Hebbel-Seeger

Prof. Dr. Andreas Hebbel-Seeger

Andreas Hebbel-Seeger is a Professor of Media Management at Macromedia University and Head of Media School at Campus Hamburg, Germany. His interests range from photography to technology. He is also interested in education, sports and marketing.

Currently he is involved in an EU-founded project which is investigating on the use of digital games for learning purposes. Furthermore he is working in several research projects on the use of video drones, 360-degree video and VR devices regarding to learning, training and communication in sports.

He studied Educational Science, Sports and German Language Science at the University of Hamburg. After completing his state studies and PH.D., he first completed his internship in the debt service and then joined as a university lecturer at the Department of Sports Science at University of Hamburg.

Later he became professor for digital media at the University of Augsburg at the Institute for Media and Educational Technology and worked as a media consultant for the „Application Committee Universiade Hamburg 2015 GmbH“.

His main focus in research and teaching is on the use of digital media for teaching, learning and marketing purposes. The main focus will be on the conception, implementation and reflection of usage scenarios in virtual worlds in the context of movement and sport.

Prof. Dr. Thomas Horky

Prof. Dr. Thomas Horky

Dr. Thomas Horky, born 1965, is a Professor for Sports Journalism at the Macromedia University of applied sciences in Hamburg. After studying sports science, journalism and linguistics he worked as a trainee journalist for the German press agency dpa and as a freelance journalist for several media.

He was research assistant at the Department of Sports Science at the University of Hamburg and the Hamburg Institute of Sports Journalism as well as a lecturer at the Institute of Sports Journalism at the German Sports University in Cologne.

Since 2009 he is working for the Macromedia University of Applied Sciences in Hamburg. The Head of Media School and Head of Research is member of the editorial board of some international journals (Communication & Sport, International Journal of Sport Communication, Global Sport Business Journal, Modern Sport Communication).

His main research projects are quality of journalism (international comparison), mediasport and staging and sports journalism and entertainment. He wrote several international contributions concerning sports and media, some books and is editor of the German book-series „Sportkommunikation” and „Sport & Kommunikation”.

Prof. Dr. Hans-Jürgen Schulke

Prof. Dr. Hans-Jürgen Schulke

Prof. Dr. Hans-Jürgen Schulke studied Educational and Sports Science at the University of Hamburg. After this he worked as education expert for the Hamburg Sport Youth. After completing his state studies and PH.D., he worked as university lecturer for Sport Science at the University of Bremen. In 1987 he founded the Institute for Health, Sport and Nutrition and in 1998 the Institute for Sport Management. From 1991 until 1995 he was the general secretary for the German Gymnastics Festival (Deutsches Turnfest), the world’s biggest mass sports event.

When he worked as director of the Department of Sports and expert of sport of the Senate for the city of Hamburg, he was responsible for the application of Hamburg for the Olympic Games and the participation from the conference of sports ministers at the FIFA World Cup in 2006. Until 2015 Hans-Jürgen Schulke was professor for media management at the Macromedia University of Media and Communication at Campus Hamburg. He supports the Hamburg Congress on Sports, Economy and Media in the Scientific Board.

Jörg Förster

Jörg Förster

Jörg Förster took the position of the General Managing Director for the University Sport Hamburg in October 1, 2015, and thereby got back to his former workplace, after four years at the Freie Universität Berlin as the Director of the University Sport Service, where he repositioned the institution, especially in the area of ​​internationalization and occupational health management.

From 2003-2011 he was a member of the team of the „Hochschulport Hamburg„, at that time responsible for elite sport consultancy and dual career management at Hamburg universities and event management, especially in the students‘ competition sport.

During this period, he was responsible for, among other things, the organization of about 25 German university championships in 12 sports, one World University Championship and one European University Championship.

Since 1998, he has also been involved in various national and international committees for the further development, quality management and political positioning of university sports as an integral part of the university education.

He took several positions at the German University Sport Federation (adh), the European Network of Academic Sports Services (ENAS), the European Athlete as Student Network (EAS), and the European University Sports Association (EUSA).

Within the scope of various lectures (University Hamburg, Macromedia University Hamburg, University of Applied Science Ansbach, University of Applied Science Wismar), he has dealt with the theme complex marketing – brand development – event management since 2004.