Speaker 2017

Patron: Senator for Interior Affairs and Sport, Andy Grote

Patron: Senator for Interior Affairs and Sport, Andy Grote

Andy Grote is the Senator for Interior Affairs and Sports at the Freie und Hansestadt Hamburg

  • 1968 born in Erpen
  • 1974-1978 Primary school in Büsum
  • 1978-1987 North Sea high school Büsum
  • 1987-1989 Two-year service Bundesmarine, destroyer „Hessen“, Wilhelmshaven
  • 1990-1996 Study of Law, University of Hamburg
  • 1997-1999 Legal representative office in Hamburg and Washington D.C.
  • 2000-2001 Scientific Advisor for Federal and European Affairs, Building Authority of the Free and Hanseatic City of Hamburg ,
  • Member of the Hamburgische Bürgerschaft, twice directly elected in the constituency 1 (Hamburg-Mitte)
  • 2002-2008 Member of Hamburg-Mitte district council
  • 2002-2012 Attorneys at law
  • 2004-2008 Chairman of the SPD parliamentary group in the district council
  • 2012-2016 District Manager Hamburg-Mitte
  • since 20. January 2016 Senator of the Behörde für Inneres und Sport

(Bild: Bina Engel)

 

Dr. Sandra Alspach

Dr. Sandra Alspach

Sandra Alspach completed a B.A. in English at Miami University (Ohio) and taught public school for 15 years before earning a doctoral degree in Communication at Ohio University.

During her high school teaching years, she earned a Masters in Theatre History and Dramatic Literature at Ohio University and taught college courses at Ohio University-Lancaster Campus. She performed in, wrote, and directed plays in the public schools and in the community theatre. She directed high school speech and debate competition activities.

Upon completion of the Ph.D., with a focus on collective bargaining in public education, she taught an array of Communication courses at Hope College in Holland, Michigan for six years. She continued to coach forensics (speech and debate) at the college level. In 1993 she moved to Ferris State University in Big Rapids, Michigan.

From 2007 to 2009 she served as President of Pi Kappa Delta national forensics honor society. At Ferris State, she has advanced to Professor with Sports Communication as her teaching specialty, and currently serves as a Member of the Board for the International Association for Communication and Sport.

She has authored textbooks in Communication Theory and Public Speaking and contributed extensively at conferences especially in the area of Communication pedagogy.

Besides Sports Communication, she is well-versed in the teaching of courses in diversity and intercultural communication.

Sandy’s husband Greg recently retired from 40+ years as a public school teacher.  Their daughter Lydia continues the family tradition, teaching Special Education in Wisconsin. They dote on their grandson Will who is an avid gamer and a blue belt in karate.  They enjoy travel and have taken students on Study Abroad trips to Scotland, Ireland, and England since 2001. They look forward to spending time in the summer at their cottage in northern Ontario.

 

PRESENTATION

In her presentation, Dr. Sandra Alspach will focus on „Studying the Nexus of Social Media and Sport in the United States“.

Fernando Borges

Fernando Borges

Fernando Borges is a researcher at CPES – Center of Research and Social Studies at Lusófona  University, in Lisbon. He is currently at his last year of his PhD, at Université Panthéon-Assas (Paris 2), where he research Football Club´s own Media Channels, comparing 3 organisations: Benfica-Por;  Paris Saint-Germain-Fra, Botafogo-Bra.

His doctorate was fundend by CAPES Foundation, Ministery of Education, Brazil.

 

PRESENTATION

He would like to talk about “Mediatization of Football Clubs”.

Prof. Raymond Boyle

Prof. Raymond Boyle

Raymond Boyle is a Professor of Communications and Deputy-Director of the Centre for Cultural Policy Research at the University of Glasgow.

He has published widely on sports and media issues and is author/co-author of a number of books on the subject including Power Play: Sport, the Media and popular Culture (2009). He has also researched the television and film industries and co author of The Television Entrepreneurs (2012) and the Rise and Fall of the UK Film Council (2015).

He also edited the four volumes of the Sage collection on Sport and Communication published in 2016. He works with UEFA in the delivery of their Certificate in Football Management (CFM) programme to national football associations across Europe. He sits on the Board of Media, Culture and Society and on the the advisory boards of Communication and Sport and Leisure Studies.

 

PRESENTATION

In his presentation, Prof. Raymond Boyle will focus on the relationship between Sport, Media and Digitalization.

Dr. Ansgar Bredenfeld

Dr. Ansgar Bredenfeld

Since 1997 Dr. Bredenfeld has been involved in robotic competitions mainly in RoboCup. In the beginning with an own robotics team and in the year from 2001 to 2007 in a German Coordinated research action of DFG on RoboCup (SPP-1125). In the context of this program, the RoboCup German Open was started in 2001. Dr. Bredenfeld was co-coordinator of the RoboCup German Open since 2001, up to 2010 as head of a research group at Fraunhofer IAIS. In 2010, he started a SME in Magdeburg focusing on robot competitions and educational robotics projects for various customers. He was associated chair of the RoboCup world championship 2016 and consultant of Leipziger Messe.

 

PRESENTATION

In his presentation, Dr. Ansgar Bredenfeld will  talk about “The RoboCup German Open Competition Series”.

Prof. Dr. Markus Breuer

Prof. Dr. Markus Breuer

Markus Breuer studied business administration, economics and international tax law in Braunschweig, Chemnitz and Hamburg.

Since 2014 he is a professor at SRH University Heidelberg and academic program director of the master program in sport management. His current publications cover questions of manipulation in professional sport and the development of esport in Europe.

Examples of research publications:

Breuer, Markus (2009): Public Goods and the Fight Against Poverty: The Case of the World Bank, in: Duffy, David; Shinnick, Edward (Hrsg.): Public Goods, Public Policy and Taxation. A European Perspective, Berlin, S. 37–56.

Daumann, Frank; Breuer, Markus (2011): The role of information in professional football and the German football betting market, in: Andreff, Wladimir (Hrsg.): Contemporary Issues in Sports Economics: Participation and Professional Team Sports, Cheltenham/Northampton, S. 93–113.

Breuer, Markus, Kolomietz, Olga (2015): The Optimal Effort of Athletes in Symmetric and Asymmetric Winner Takes All-Contests, in: Bykov, E. (Hrsg.), Problemy fizkul’turnogo obrazovanija: soderzhanie, napravlennost‘, metodika, organizacija. Materialy IV mezhdunarodnogo nauchnogo kongressa, posvjashhennogo 45-letiju UralGUFK, Tscheljabinsk, S. 3–11.

Daumann, Frank; Breuer, Markus (2016): Manipulation im Sport, erscheint in: Hovemann, Gregor; Pawlowski, Tim (Hrsg.): Handbuch Sportökonomie. Breuer, Markus; Kaiser, Sebastian (2016): Match Fixing and Manipulation in Sport, erscheint in: Schulenkorf, Nico; Frawley, Stephen (Hrsg.): Critical Issues in Global Sport Management.

Hahn, Alexander; Breuer, Markus (2016): The Use of Online Platforms in the Fight against Black Market Sale of Football Tickets – Empirical Evidence from Germany, in: Zoudji, Bachir; Khacharem, Aimen (Hrsg.): Book of abstracts – Image, Multimedia & New Technologies, Valenciennes, S. 72-73.

Kaiser, Sebastian; Breuer, Markus (2016): Defining sports marketing, in: Chadwick, Simon; Chanavat, Nicolas; Desbordes, Michel (Hrsg.): Routledge Handbook of Sport Marketing, Oxon/New York, S. 3–12.

Presentations at workshops and congresses in the past:

6th European Conference in Sports Economics, Antwerp/Belgium, September 3-5, 2014, Topic: Multi Club Ownership-Situations in Professional Sport Leagues.

22nd EASM Conference, Coventry/UK, September 9-12, 2014, Topic: The Award of the FIFA World Cup – Incentives for Corruption in Multiple Principal-Agent Relationships.

20th Conference for the Sport Management Association of Australia and New Zealand, Melbourne/Australia, November 26-28, 2014, Topic: Awarding the FIFA World Cup – Incentives for Corruption in a Multiple Principal-Agent Relationship.

7th European Conference in Sports Economics, Zurich/Switzerland, August 27-28, 2015, Topic: Financial Fair Play and the Calculation of Arm’s Length Prices.

8th International Symposium of New Technologies in Sport, Sarajevo/Bosnia and Hercegovina, October 9-11, 2015, Topic: SportStift – Experiences from a Sport Management Graduates Start-up in Germany.

International Congress Sciences and Football – Image, Multimedia & New Technologies, Valenciennes/France, March 1-4, 2016, Topic: The Use of Online Platforms in the Fight against Black Market Sale of Football Tickets – Empirical Evidence from Germany.

Trends in Business Communication 2016, Kufstein/Austria, March 11-12, 2016, Topic: The Use of Online Platforms in the Fight against Black Market Sale of Football Tickets – Empirical Evidence from Germany.

Sven Busch

Sven Busch

After a stint as a US correspondent for the international news agency dpa Sven Busch became editor-in-chief for Eurosport in Paris.

The German native then switched to being a presenter and commentator for Eurosport and Premiere before accepting an offer as head of sports for dpa. He currently works as duty editor for the Olympic Channel.

 

PRESENTATION

His presentation is titled „The Olympic Channel…because 17 days is not enough“.

Dr. Galen Clavio

Dr. Galen Clavio

Galen Clavio, Ph.D., is the Director of the National Sports Journalism Center at Indiana University, where he heads the Sports Media program.

Clavio has recently partnered with Indiana University’s Cuban Center for Sports Media and Technology to research the implications of advanced sports media technology, including Virtual Reality and Augmented Reality, on sports media perception and consumption trends among audiences. He has authored over 40 peer-reviewed articles on the impact of new and social media on the relationship between sports, media, and fans.

Examples of research publications:

Frederick, E.L. & Clavio, G. (2015): Blurred Lines: A qualitative analysis of Twitter use among elite high school athletes. International Journal of Sport Communication, 8, 330-344.

Lee, M., Ryu, S., Lovell, D., Clavio, G., Lovell, M.D. & Pedersen, P.M. (2015): The effect of Twitter on sports fans’ information processing: An analysis of the controversial referee’s decision in the 2012 London Olympic Games. International Journal of Sport Management and Marketing, 15(3/4), 102-119.

Kian, E.M., Schultz, B., Clavio, G., & Sheffer, M.A. (2015): Sports Multimedia Journalism: A practitioner’s guide for the digital age. Proposal accepted by Oxford University Press, December 2015.

 

PRESENTATION

His presentation is titled „Sports Events 4.0 – The Virtual Reality of Sports“.

Rebecca Gebler-Branch

Rebecca Gebler-Branch

Rebecca Gebler-Branch works as the head of Marketing at Ghostthinker, a Hamburg based EdTech Company who is well known as an expert for digital education processes in sports organizations.

After studying Communication and Social Science, Rebecca received her MBA degree with focus on Event-Marketing. Afterwards she worked in the fields of Arts and Culture organizing international exhibitions and arts festivals. Coming from a creative influenced background she joined Ghostthinker in 2014 with the mission to build up Ghostthinkers main brand edubreak®, a special online-video-learning platform for digital education programs.

Over the last three years, she has worked on a customer relationship program that is build up on the idea of mixing creative and rather for sports unconventional marketing elements with educational ones.

 

PRESENTATION

Rebecca Gebler-Branch is talking about: “Reframing education in Sports – Event as a powerful education and marketing instrument that turns your customers into partners!”.

Prof. Dr. Andreas Hebbel-Seeger

Prof. Dr. Andreas Hebbel-Seeger

Andreas Hebbel-Seeger is a Professor of Media Management at Macromedia University and Head of Media School at Campus Hamburg, Germany.

His interests range from photography to technology. He is also interested in education, sports and marketing.

Currently he is involved in an EU-founded project which is investigating on the use of digital games for learning purposes. Furthermore he is working in several research projects on the use of video drones, 360-degree video and VR devices regarding to learning, training and communication in sports.

 

PRESENTATION

His presentation will focus on the use of drone technologies and is titled „Drones in academic apprenticeship. Regarding to expectations and consequences for a up-to-date education in sports journalism and media management“.

Prof. Dr. José María Herranz de la Casa

Prof. Dr. José María Herranz de la Casa

Prof. Dr. Herranz de la Casa does have a PhD in Journalism from the Universidad Complutense de Madrid. He has worked in the sports journal MARCA and in the Catholic University of Avila and the Universidad Miguel de Cervantes. In addition to being a teacher, he has been responsible for communication at both universities.

Actually he is working as a professor of the University of Castilla-La Mancha in the Faculty of Journalism of Cuenca. His scientific research work focuses on communication and transparency in NGOs, business and organizational communication, social responsibility and innovation and specialized journalism (Sport and Environment). His special interest belongs to communication in virtual reality, immersive journalism and 360 video called “Encuentra en Cuenca”.

Find examples of his research publications and presentations at workshops and congresses in the past on Research Gata and ORCID.

 

PRESENTATION

Dr. Herranz de la Casa is talking about “Virtual reality and 360º video in a local media: the case study of El Deporte Conquense in Spain”.

Prof. Dr. Frank Kirchner

Prof. Dr. Frank Kirchner

Frank Kirchner studied computer science and neurobiology at the University Bonn (Germany) where he received the Dr. rer. nat. degree in computer science in 1999. Since 1994, he has been a Senior Scientist at the “Gesellschaft für Mathematik und Datenverarbeitung” (GMD) in Sankt Augustin (Germany) and also a Senior Scientist at the Department for Electrical Engineering from 1998 at Northeastern University in Boston (MA, USA). In 1999, he first was appointed Tenure Track Assistant Professor at the Northeastern University and since 2002 as a Full Professor at the University of Bremen (Germany).

Since December 2005, he has also been the CEO of the Robotics Innovation Center, speaker of the Bremen location of the German Centre for Artificial Intelligence (DFKI) and since 2013 Scientific Director of the Brazilian Institute of Robotics (BIR).

Frank Kirchner is a leading expert in research on biologically inspired locomotion and behaviour of highly redundant, multifunctional robotic systems. For a number of PhD students he is the principal supervisor and he regularly serves as a reviewer for a series of international scientific journals and conferences. Frank Kirchner also is author of more than 200 publications in the field of Robotics and Artificial Intelligence.

 

PRESENTATION

In his presentation, Prof. Frank Kirchner will focus on Robotics and Artificial Intelligence.

J. Peter Lemcke

J. Peter Lemcke

Peter Lemcke founded and initialized the “German Games Schoolmasterchip” (DGS). This is a eSport-Competition for students throughout Germany. He is also the managing director of the company that organizes the competition.

Lemcke is active as chief editor for the Polygram group as well as director at the theater, on television and film. He is the founder of the German Games Museum in Chemnitz (Saxony). Moreover he works as lecturer and games author.

 

PRESENTATION

His presentation is titled „eSport belongs in school“.

Dr. Hans-Arthur Marsiske

Dr. Hans-Arthur Marsiske

Hans-Arthur Marsiske, born 1955, studied Sociology at the University of Hamburg and earned his PhD in Social and Economic History for his research on Wilhelm Weitling, the first proponent of communism in Germany. He published several scientific books and articles on 19th century social movements as well as on the relevance of film and audiovisual media in historical research, before turning to journalism.

Since 1990 he works as a freelance writer, covering film as well as science and technology, mainly space research, robotics, and artificial intelligence. He is following RoboCup from the very beginning of the initiative in 1997, has visited a lot of other robot competitions since then, and wonders why he still seems to be the only reporter worldwide who uses this invaluable resource of information on the state of the art of robotics.

Examples of research publications::

Marsiske, Hans-Arthur (1992): Zeitmaschine Kino. Darstellungen von Geschichte im Film, Marburg.

Marsiske, Hans-Arthur / Burkhard, Hans-Dieter (2003): Endspiel 2050. Wie Roboter Fußball spielen lernen, Hannover.

Marsiske, Hans-Arthur (2005): Heimat Weltall. Wohin soll die Raumfahrt führen? Berlin.

Marsiske, Hans-Arthur (2012): Kriegsmaschinen. Roboter im Militäreinsatz, Hannover.

 

PRESENTATION

The presentation of Dr. Marsiske is titled: “RoboCup – It’s History, Future Prospects and Societal Relevance from a Spectator’s Perspective”.

Abstract

Since 1997 RoboCup offers the unique opportunity to learn about artificial intelligence and robotics and follow the development of these technologies in real-time by simply watching the action on the playing fields and arenas. During these 20 years the landscape of robotics has changed dramatically, while RoboCup still remains the most important robot competition allowing not only outstanding insights into the state-of-the-art of technology but at the same time offering a forum to reflect upon its societal and cultural aspects as well.

I’d like to present you the history of RoboCup from my personal perspective as a news reporter, trying to argue why robot competitions in general and RoboCup especially are an extremely important institution to prepare our societies for the rise of the robots.

Dr. Ann Pegoraro

Dr. Ann Pegoraro

Dr. Ann Pegoraro is an Associate Professor and the Director of the Institute for Sport Marketing at Laurentian University. She is also the Vice-Chair of the International Association for the Communication of Sport (IACS).

Dr. Pegoraro is an active researcher, who has presented at international conferences and published in referred  journals in the areas of marketing, communication, digital media and sport management. Her research focuses on the intersection of sport and new media, particularly social media.

 

PRESENTATION

In her presentation she will be focused on the relation between sport, technology and new media.

Arne Peters

Arne Peters

Arne Peters is responsible for ESLs global strategic relations as well as technology cooperations. He’s been working in the games and technology industry for most of his life, serving in management positions at companies such as Intel, cdv, Atari and Nintendo.

At Intel Corporation he was responsible for the games and content strategy for the EMEA region, working with studios and publishers on developing games for the latest PC technologies and growing the PC ecosystem.

Prior to joining ESL (Turtle Entertainment), Arne Peters was Managing Director at 505 Games and responsible for the German and Eastern European region.

 

PRESENTATION

Using the headline „The Sports Of The Digital Generation“, in his talk he will focus on development of eSport events in the last decade, on participants and target groups, event organization standards, sceneries and stories and try to develop future scenarios for 2025 to 2035.

Dr. Lauren Reichart Smith

Dr. Lauren Reichart Smith

Lauren Reichart Smith (Ph.D. 2010) is an assistant professor of sports media.

She previously served as an associate professor and the associate director for public relations at Auburn University. As a former television producer, she worked in both the Atlanta and Birmingham television markets, and received an Emmy nomination in 2005.

She earned her B.A. from Fairfield University, her M.A. from the University of Alabama-Birmingham, and her Ph.D. from the University of Alabama.

Lauren’s main research area lies in mediasport – the intersection between sports and mass media. Her research encapsulates both mass media and social media. This focus has enabled her to complete research that focuses on issues of gender, race, and national identity. She primarily analyzes how athletes are portrayed in the media, as well as how new technologies enhance a fan’s enjoyment of a game.

Lauren is currently the chair of the International Association of Communication and Sport.

Examples of research publications:

Smith, L.R., Smith, K.D., & Blaszka, M. (2016, in press); Follow me, what’s the harm? Considerations of catfishing and utilizing fake online personas on social media. Journal of Legal Aspects of Sport.

Smith, L.R. (2011): The less you say: An exploratory study of gender coverage in sports on Twitter. In A.C. Billings (Ed.). Sports media: Transformation, integration, consumption (pp. 146-161). New York: Routledge.

Smith, L.R., & Smith, K.D. (2010): What a difference a download makes: Political advertising in the digital age. In N. Burns, T. Daugherty, and M.S. Eastin (Eds.). A handbook of research on digital media and advertising: User generated content consumption (pp. 577-603). Hershey, PA: IGI Global.

Presentations at workshops and congresses in the past:

Summit of the International Association for Communication and Sport, Phoenix, AZ, March, 2017, Topic: My story, their Story: A self-presentation comparison of athlete and media Instagram feeds.

 

PRESENTATION

Her presentation is titled „International Association of Communication and Sport organization overview/Research on the virtual reality of sports in the U.S.“.

Timothy Robeers

Timothy Robeers

Timothy Robeers is a PhD student in Communication Sciences as part of the Media, Policy and Culture research group at Antwerp University, Belgium, and is currently working as a BAP member of staff at the same university.

Having previously studied Germanic Languages (BA) and Film & Visual Culture (MA), and building on issues regarding media and sustainability which he encountered during his participation in endurance rallying, he started his PhD in 2013.

For this PhD project, he is particularly looking at the way in which a diverse range of media represent efforts in auto sport to become more environmentally sustainable. As part of his PhD project, he is actively engaged with research projects at the University of Glasgow (UK) where he undertook a visiting graduate research position and at the University of Stirling (UK).

 

PRESENTATION

His presentation is titled: „Communicating Green Motorsport: A Framing Analysis of Environmental Sustainability in Live TV Coverage of Formula E“.

José Luis Rojas Torrijos

José Luis Rojas Torrijos

José Luis Rojas Torrijos is journalist, graduate in Journalism and PhD in Journalism.

He is adjunct professor of Journalism at Communication School in the University of Seville and also works as a an innovation consultant for the Spanish sports daily newspaper Marca.

He belongs to the research group ‚Media studies for a quality journalism‘ from the University of Seville and he has different lines of research: sports journalism, stylebooks and digital storytelling.

 

PRESENTATION

Prof. aso. José Luis Rojas Torrijos  will talk about „Accountable sports journalism: creating a gateway to showcase ethical codes, stylebooks, ombudsmen and beyond“.

Prof. Dr. Barbara Stelzner

Prof. Dr. Barbara Stelzner

Prof. Dr. Barbara Stelzner is Corporate Communication Director, EMEA for DJI, a global leader in developing and manufacturing innovative drone and camera technology for personal and professional use.

Until 2017, she was Vice Dean of the Media School at Macromedia University where she taught Media and Communication Management.

Before joining Macromedia, Barbara Stelzner spent her career in Great Britain and Ireland as an editor and presenter at the BBC World Service, European Business News and Sky News Ireland. Until 2010, she was Vice President and Director News and Programming at CNBC Europe, the London-based European spin-off of the US economic channel.

Barbara Stelzner studied Art and Film History, German Literature and Modern History in Bonn, Frankfurt am Main and London. After her Masters degree, she earned a Diploma in Film and Television Studies at the Polytechnic of Central London, before she completed her PhD with a dissertation on youth propaganda films in the Third Reich at the University of Bonn.

 

PRESENTATION

Her presentation is titled „Unleashing your imagination. Using innovative arial image technology to enhance story telling in the field of sports communication“.

Dr. Ina Weh

Dr. Ina Weh

Ina Weh studied educational science and received her doctors degree in media communication with the focus on basics of attitudes towards play.

Currently she works as a school consultant and coaches young adults in the transition process from school to working life.

 

PRESENTATION

In her presentation, Dr. Ina Weh will focus on „eSport belongs in school“.

Till Wewer

Till Wewer

Till Wewer went to university in Hamburg, Istanbul, Prague and Luneburg. Currently he concludes his Master Thesis in the master programm Public Economics, Law and Politics at Leuphana University Luneburg. In 2011 he graduated from Bucerius Law School in Hamburg (Bachelor of Laws, LL.B.) and worked in business administration/HR in a private company which provides service for the public.

In 2016’s congress he presented his research on the Hamburg NOlympia Referendum pointing out explanations and motivations including NIMBYism. His further field of research is Open Government & Democracy in a current research project at Bonner Akademie für Forschung und Lehre Praktischer Politik (BAPP).

 

PRESENTATION

He would like to talk about “Budget constraints as link between sports economics and e-sports? An analysis of the development of Hamburg’s total of attendance to professional sports and potential lessons learned for e-sports”.

Robert Zitzmann

Robert Zitzmann

Robert Zitzmann is sponsoring director at the Jung von Matt/sports GmbH and general manager at Sheffield FC. In this position he was responsible for the DKB handball world cup and the global crowd-funding campaign “Home of football” for example.

Over the last years he worked as senior brand consultant for the UFA Sports GmbH and was director for brand strategy at the Triumph Media Group.  He wrote his diploma thesis at the SPORTFIVE GmbH&Co KG.

 

PRESENTATION

In his presentation, Robert Zitzmann will focus on „The next era of digital sports marketing for brands and fans“.

Organisationsleitung

Prof. Dr. Andreas Hebbel-Seeger

Prof. Dr. Andreas Hebbel-Seeger

Prof. Dr. Andreas Hebbel-Seeger is teaching Media Management at the Macromedia University of Media and Communication at Campus Hamburg.

He studied Educational Science, Sports and German Language Science at the University of Hamburg. After completing his state studies and PH.D., he first completed his internship in the debt service and then joined as a university lecturer at the Department of Sports Science at University of Hamburg.

Later he became professor for digital media at the University of Augsburg at the Institute for Media and Educational Technology and worked as a media consultant for the „Application Committee Universiade Hamburg 2015 GmbH“.

His main focus in research and teaching is on the use of digital media for teaching, learning and marketing purposes. The main focus will be on the conception, implementation and reflection of usage scenarios in virtual worlds in the context of movement and sport.

Prof. Dr. Thomas Horky

Prof. Dr. Thomas Horky

Prof. Dr. Thomas Horky is teaching sport journalism at the Macromedia University of Media and Communication at Campus Hamburg. He studied Sport Science, Journalism and Language Science. After this he worked as a trainee for the German Press Agency dpa and as freelance journalist. He was research assistant at the University of Hamburg and at the Institute for Sport Journalism in Hamburg. He also taught at the German Sport University Cologne.

His main focus in research and teaching are the quality features of sport journalism, the media production of sport as well as sport journalism and entertainment.

Prof. Dr. Hans-Jürgen Schulke

Prof. Dr. Hans-Jürgen Schulke

Prof. Dr. Hans-Jürgen Schulke studied Educational and Sports Science at the University of Hamburg. After this he worked as education expert for the Hamburg Sport Youth. After completing his state studies and PH.D., he worked as university lecturer for Sport Science at the University of Bremen. In 1987 he founded the Institute for Health, Sport and Nutrition and in 1998 the Institute for Sport Management. From 1991 until 1995 he was the general secretary for the German Gymnastics Festival (Deutsches Turnfest), the world’s biggest mass sports event.

When he worked as director of the Department of Sports and expert of sport of the Senate for the city of Hamburg, he was responsible for the application of Hamburg for the Olympic Games and the participation from the conference of sports ministers at the FIFA World Cup in 2006. Until 2015 Hans-Jürgen Schulke was professor for media management at the Macromedia University of Media and Communication at Campus Hamburg. He supports the Hamburg Congress on Sports, Economy and Media in the Scientific Board.

Jörg Förster

Jörg Förster

Jörg Förster took the position of the General Managing Director for the University Sport Hamburg in October 1, 2015, and thereby got back to his former workplace, after four years at the Freie Universität Berlin as the Director of the University Sport Service, where he repositioned the institution, especially in the area of ​​internationalization and occupational health management.

From 2003-2011 he was a member of the team of the „Hochschulport Hamburg„, at that time responsible for elite sport consultancy and dual career management at Hamburg universities and event management, especially in the students‘ competition sport.

During this period, he was responsible for, among other things, the organization of about 25 German university championships in 12 sports, a World University Championship and a European University Championship.

Since 1998, he has also been involved in various national and international committees for the further development, quality management and political positioning of university sports as an integral part of the university education.

He took several positions at the German University Sport Federation (adh), the European Network of Academic Sports Services (ENAS), the European Athlete as Student Network (EAS), and the European University Sports Association (EUSA). Within the scope of various lectures (University of Applied Science Wismar), he has dealt with the theme complex marketing – brand development – event management since 2004.