Program

Scheduled program (stand 15.06.2017)

MONDAY, 04.09.2017

 

9:00am:

 

X

      Arrival and accreditation

– Coffee, Tea, Softdrinks etc.

 

9:30am:

 

Opening  by Scientific Board and welcoming speech by a representative of the Free City of Hamburg

 

10:00am – 11:45am:

 

KEYNOTE  1

Prof. Dr. Christoph Igel

–  German Research Center for Artifical Intelligence (DFKI GmbH) –

THEME: “Digitalization in Sport, Media and Education“ (interim)

PANEL 1

Rebecca Gebler-Branch

–  Ghostthinker –

THEME: “Reframing education in Sports – Events as a powerful education and marketing instrument that turns your customers into partners!”

Prof. Aso. Jose Luis Roja Torrijos

– University Pompeu Fabra / University of Sevilla – ESP

THEME: “Accountable sports journalism: creating a gateway to  showcase ethical codes, stylebooks, ombudsmen and beyond”

Prof. Dr. Jose Herranz de la Casa

– University of Castile-La Mancha – ESP

THEME: “Virtual reality and 360o video in a local media: the case study of El Deporte Conquense in Spain”

Summary and panel discussion, moderation by: n.n.

 

11:45am:
coffee break 

 

12:00am – 12:30pm:

 

KEYNOTE 2

Prof. Dr. Raymond Boyle

– University of Glasgow – UK

THEME: “Sport, Media and Digitalization“

 

12:30pm – 1:45pm:

 

PANEL 2

Stefan Thies

– MixedZone –

THEME: n.n.

Timothy Robeers

– University of Antwerp – BEL

THEME: “Communicating Green Motorsport: A Framing Analysis of Environmental Sustainability in Live TV Coverage of Formula E”

Till Wewer

– Leuphana University Lüneburg – GER

THEME: “Budget Constraints As Link Between Sports Economics And E-Sports? An Analysis Of The Development Of Hamburg’s Total Of Attendance To  Professional Sports  and Potential Lessons Learned For E-Sports”

Summary and panel discussion, moderation by: n.n.

 

01:45pm:

 

lunch break

 

02:45pm – 03:15pm:

 

KEYNOTE 3

Dr. Galen Clavio

– Indiana University, IACS – USA

THEME: “Sports Events 4.0 – The Virtual Reality of Sports”

 

03:15pm – 04:30pm:

 

PANEL 3IACS

Dr. Sandra Alspach

– Ferris State University, IACS – USA

THEME: “Studying the Nexus of Social Media and Sport in the U. S.”

Dr. Ann Pegoraro

– Laurentian University, IACS – USA

THEME: “Sport, Technology and New Media”

Dr. Lauren Smith

– Indiana University, IACS – USA

THEME: “International Association of Communication and Sport organization overview/ Research on the virtual reality of sports in the U.S.

Summary and panel discussion, moderation by: n.n.

 

04:30pm:

 

coffee break

 

05:00pm – 05:30pm:

 

KEYNOTE 4

Paul Keuter

– Hertha BSC –

THEME: n.n.

 

05:30pm – 06:45pm:

 

PANEL 4

Robert Zitzmann

– Jung von Matt –

THEME: “The next era of digital sports marketing for brands and fans”

Sven Busch

– Olympic Channel –

THEME: „The Olympic Channel…because 17 days is not enough“

Fernando Borges

– Lusofona University, Lisbon – POR

THEME: „Always together: how soccer clubs want constant connections with fans”

Summary and panel discussion, moderation by: n.n.

 

06:45pm:
closing words 

 

08:00pm:
common dinner  (location will be announced)

 

 

Tuesday, 05.09.2016

 

9:00am – 9:30am:

 

      KEYNOTE 5

Prof. Dr. Markus Breuer

– SRH University Heidelberg – GER

THEME: “E-Sport – Role Model for Traditional Sports or just Another Hype?“

 

9:30am  – 11:05am:

 

PANEL 5 – EGAMES

Henning Eberhardt

– Sponsors –

THEME: “eGames“

Arne Peters

– ESL (Turtle Entertainment) –

THEME: “The sports of the digital generation“

André Fläckel

– Director eSports, Lagardere –

THEME: “eSports as economic factor“

Peter Lemcke / Dr. Ina Weh

THEME: “eSport at schools in Hamburg“

Summary and panel discussion, moderation by: n.n.

 

11:05am: 

 

coffee break

 

11:20am – 12:35pm: 

 

PANEL6 – DRONES

Alexander von Engel

– events4brands GmbH –

THEME: “drone race“

Prof. Dr. Barbara Stelzner

– DJI GmbH –

THEME: “Unleashing your imagination. Using innovative arial image technology to enhance story telling in the field of sports communication”

Prof. Dr. Andreas Hebbel-Seeger

– Hochschule Macromedia, University of Applied Sciences – GER

THEME: “Drones in academic apprenticeship. Regarding to expectations and consequences for a up-to-date education in sports journalism and media management“

Summary and panel discussion, moderation by: n.n.

 

12:35pm:
lunch break

 

01:35pm – 02:50pm:

 

Panel 7  RoboCup

Dr. Elsa Kirchner

– German Research Center for Artifical Intelligence (DFKI GmbH) –

THEME: “Mobility and Selfregulation of Robots“

Dr. Hans-Arthur Marsiske

– author and journalist –

THEME: “RoboCup – Its History, Future Prospects and Societal Relevance from a Spectator’s Perspective”

Ansgar Bredenfeld

– Dr. Bredenfeld UG –

THEME: “The RoboCup German Open Competition Series“

 

02:50pm – 03:20pm:

 

KEYNOTE 6

Prof. Dr. Frank Kirchner

– German Research Center for Artifical Intelligence (DFKI GmbH) –

THEME: “Robotics & Artificial Intelligence”

Summary and panel discussion, moderation by: n.n.

 

03:20pm:

 

Young Science Award

 

03:40pm:

 

  Closing of the 17. Int. Hamburg Congress

Summary of results by n.n.